One of the best ways to get advertising for your business is to get your business’ name in the media with a positive story. As a journalist at Worcester News Tonight for nearly a decade, Jennifer Roy has the experience to help you “sell” your company and your story on television and in radio and print publications. Jen knows the kind of information a reporter wants and can create a press release for you that is relevant and interesting.
Have your employees volunteered or given back to the community for years without your business receiving recognition? A company’s investment into its community is becoming more important to its shareholders and stakeholders. Jennifer will not only work with you to extract the most riveting elements of your company’s contributions, she will research its impact on the community and put together a compelling story that will attract media attention.
Jen has the experience of a journalist, the passion of a PR expert…Has your company achieved a milestone, created an innovative new product, or are you offering a unique deal you want the media to know about? Jennifer will help you strategize the best course of action to get your news out and help you determine the media outlets that will reach the audiences you’re looking to connect with.
Jennifer takes her relationships with the media very seriously. If Jen represents you or your company, you will agree to be available for interviews at a moment’s notice. When it comes to the news, you typically have one chance to get your story told; news happens every minute of everyday and it is important to be flexible and resilient should a reporter reschedule a story or simply show up late. A reporter has deadlines and needs accurate information immediately. Jen will coordinate your media relations with the background of a journalist and the passion of a public relations expert.